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HI, I’M KARL.

Strategic storyteller for brands navigating culture

ECD / Writer / Award-winning Author


Over two decades leading global creative teams across Europe, Asia, US, Africa, and Australia, I’ve built brands at scale — and stories that travel.

Frequent collaborator with Chanel Paris on watches, jewellery, and perfumes.

Former Global CD of ASICS, MINI, and Levi’s.

Multi-award winner for work that sits at the intersection of art and commerce.